December 3, 2015

Privacy Policy

South Valley Optical PRIVACY POLICY
Click here to see our HIPAA policy.

Effective 3/01/2016

Here are the basics:

We will treat your information the same way we’d treat our own. We won’t sell your information, we won’t use your information to spam you to death, and most importantly, we will do everything we can to make sure your information is secure. Additionally, you can unsubscribe at any time—no hard feelings. If that was too basic, keep reading for the page-turning legal version!


So what’s in this Privacy Policy?

This policy describes the personal information South Valley Optical collects, why we collect it, and how we use it. This policy also describes your options concerning how we collect and use your information.

If our information practices change in the future, don’t worry—we will notify you by posting the policy changes directly to this web page before any changes are implemented.

At South Valley Optical, Inc., we value you and respect your privacy, that is why we only collect your information for three purposes: 1) to improve your shopping experience; 2) to process your order (including verification of your prescription, if necessary and with your authorization); and 3) to keep you up-to-date regarding optical goods, ocular health, and even some awesome promotions. Don’t worry, we will maintain and use your information responsibly. We promise. And we won’t sell, rent, or loan any of your information to any third party. In other words, that junk mail you just got was not because of us!


What kind of information does South Valley Optical collect?

We collect personal information that you provide (such as name, mailing address, phone number, email address, credit card number, patient’s name (if different from your own), contact lens prescription, and the name and phone number of the eye care provider) when placing an order, registering with us, or participating in a promotion. We also maintain a record of your past purchases. Our information systems are also fully integrated which means after your first order, regardless of how you ordered (phone, web, etc.), we can look you up in a snap.

Currently, we also use third-party service providers to track and analyze non-personally identifiable information about our visitors and customers. We use this information to improve our site and plan for technical improvements. This information may also be used by our third party service providers to direct advertising content on other web sites. For more information about this type of advertising visit All data collected by our service providers on behalf of South Valley Optical is owned and used solely for the benefit of South Valley Optical. We reserve the right to publish non-personally identifiable summary information regarding our website visitors for promotional purposes and as a representative audience for advertisers. Please note that this is not personal information, it only consists of general summaries of the activities of our visitors and customers.


How does South Valley Optical use my information?

First, we use your personal information to fulfill your orders. Second, we use it to confirm your order (or contact you if we have any questions regarding your order). Third, we may contact you (either directly or through a service provider bound by strict confidentiality) to help us learn more about your shopping preferences so that we may better serve you. Fourth, we may use your information to help us better improve our site design and your shopping experience. Finally, we may send you notices about our products, services, contests, surveys and promotions or news about contact lenses, optical goods, or ocular health.


Does South Valley Optical share my information with third parties?

We do not share your personal information with any third or outside party, except to verify your prescription, as explained in the next bodycopy. If you opt to receive no commercial email from us, we will add your email address to a “do not mail” list, which may be given to trusted outside parties in order to ensure your email address is excluded from any third-party email distribution. We do not sell, rent or loan any information about you to any third parties.

PLEASE NOTE: On all orders placed, we do attempt to verify or obtain a copy of your contact lens prescription from the eye care provider that you designate. This information is held under the same strict confidentiality standards as described above and in accordance with all applicable laws.

This privacy policy shall also govern your information for all successors, assigns, and/or affiliates of South Valley Optical.


How does South Valley Optical protect my child’s privacy?

We take children’s safety seriously. Consistent with the Children’s Online Privacy Protection Act of 1998, we will never request personally identifiable information from anyone under the age of 13.

If we are aware or learn that a subscriber is under the age of 13 and has registered without prior verifiable parental consent, we will remove his or her personally identifiable registration information from our files.


How does South Valley Optical make sure my order information is secure?

Protecting your order information is a priority for us. We use Secure Sockets Layer (SSL) technology to protect the security of your online order information. More than 90% of Fortune 500 companies use SSL security to protect their sensitive personal and financial information, so you know it’s “the good stuff.”

To check the security of your connection, look at the lower corner of your browser window after accessing the server. If you see an unbroken key or a closed lock (depending on your browser), the SSL is active and the server is secure. You can also double-check by looking at the URL line of your browser. When assessing a secure server, the first characters of the site address will change from “http://” to “https://”.

When you use our ordering page you can be assured that your sensitive personal information and financial transactions with us are encrypted, safe, and secure.


Does South Valley Optical use adware or spyware? What is adware? What is spyware?

Adware is software that is installed on your computer that can, for example, create pop-up advertisements or cause your browser to be redirected to other websites. We do not participate in or use third-party services that use adware. We believe this type of advertising could be confusing for some customers. We work to ensure that these third-party adware services do not function on our website.

Spyware is software that is installed on your computer that can, for example, record and transmit information regarding the websites you visit or record and transmit your keystrokes to a third party. In addition to being super creepy, we wouldn’t want that software used on us. So we don’t want it used on you. Spyware, like adware, is often installed without the knowledge of the person using the computer. We do not use spyware and we work to ensure that spyware does not function on our website either.


What are cookies? How does South Valley Optical use cookies on its site?

Some cookies are round, delicious treats—best when served hot out of the oven. These are not the cookies we use. The cookies we use are small files stored on your computer’s hard drive that contain information that is used to track the pages of the sites you’ve visited.

We use cookies to improve your shopping experience. When you visit our website, your cookie helps us keep track of your order as you shop at our site. If you are a registered customer, your cookie allows us to recognize you when you return to our site and provides you with access to your account information. If you register with or order from us, we also use cookies to maintain information about your use of our website in a manner that identifies you as a customer. This information helps us serve you better by improving our site design, as well as our services, contests, surveys and promotions.

Even though we would share our cookies with you, you don’t need to share your cookies with us. Just turn them off in your web browser. However, if you turn your cookies off, we will not be able to track your order, enable your purchase from our site, or recognize you as a registered user to allow you access to your account information.


Is this the end of the Privacy Policy?

Yep. Great job! You made it to the end! Unless you have any questions…


If you do have any questions about our Privacy Policy, please contact us via:
Phone (toll-free): 1-800-316-5508
261 Data Dr, Draper, UT 84020