In its first ever TVC, OkCupid centers on authentic relationships.
While preparing its first ever 360-degree brand campaign in Asia, worldwide dating application OkCupid has attempted to know just what Indian millennials really would like from life and relationships.
The business collected reactions from users aged between 25 and 35, to concerns from the app that help OkCupid’s algorithm suggest suitable matches. The info discovered that objectives through this team regarding a perfect partner are evolving fast, because are social and social objectives. In place of being told what you should do, or having other individuals choose they share with a person for them, young single Indians want to make their own choices based on the connection. They have been in no rush to’‘settle down or ‘compromise’ until they feel safe due to their choice.
Using insights through the information collected, OkCupid has launched its brand that is first campaign Asia including its first TVC, ‘Find My Kind’. The campaign develops from the understanding that individuals with this generation require a significant relationship having a like-minded partner to commemorate and share their values, values and quirks. Exactly just What caught our attention concerning the TVC is the fact that brand name is positioning it self extremely obviously as a substitute which will help a user locate a relationship that is serious. […]